Music You Can Touch
Welcome to the Upstate Underground Collective - Music You Can Touch
About
The Upstate Underground Collective is a community-driven project created to amplify the voices of local and independent artists from Upstate New York and across the Greater Northeast.​
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Tune in to Upstate Underground Radio to discover new sounds or rediscover old favorites. Support the artists who make our region come alive by visiting their bio pages and purchasing music or merchandise directly through their websites or Bandcamp pages.
How to Support Local Musicians
The sad truth is streaming services like Spotify and Apple Music might make listening easy, but they don’t do much for the artists. Most musicians earn less than one cent per play — meaning thousands of streams might only cover a cup of coffee.
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If you really want to support the music you love, there are better ways to make a difference:
🎸 Listen Local: Tune in right here on Upstate Underground Radio. Every artist you hear has given permission to be featured, and every spin helps build their audience.
🎸 Buy Direct: Purchase music directly from an artist’s Bandcamp page or official website — 100% of those sales go straight to the musician.
🎸 Go to Live Shows: The best way to support local artists is to show up! Attend gigs, buy a ticket, and spread the word — every person in the crowd makes a difference.
🎸 Grab Some Merch: Whether it’s a t-shirt, vinyl, or sticker, buying merch helps artists fund their next show, album, or recording session.
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When you choose to listen local, you’re doing more than just playing a song — you’re helping keep the heartbeat of the Upstate and Northeast music scene alive.